LibGuides: Entrepreneurship &amp; Business Startups: Entrepreneur in Residence

Our Entrepreneur in Residence

Peter Groverman, Esq. ’10 Serves as Scarpa Center’s Spring 2023 Entrepreneur in Residence

Villanova Law alum Peter Groverman, Esq. ’10, co-founder and vice chairman of Grovara, the leading B2B global marketplace for wellness brands, serves as second-ever entrepreneur in residence (EIR) for Villanova Law’s John F. Scarpa Center for Entrepreneurship and Law. Groverman is also co-CEO of Product Search Live, executive director of BFY Media, owner of Stretch Gallery and founder of the R.E.L.I.E.F. Foundation.

During his semester-long residency, Groverman will hold regular office hours to mentor Villanova Law students and other students across campus, advise and coach for student competitions and offer guest lectures in courses aligned with his expertise. His office is in the Center for Entrepreneurship on the second floor of the Library.

Headquartered in Philadelphia, Grovara is the first B2B marketplace for natural and organic brands. Its technology platform connects U.S. healthy consumer brands with international retailers, helping companies streamline the entire process and preparing them for the global marketplace in just 60 days. Groverman’s other current businesses include Product Search Live, an innovative shopping experience launching this year; BFY Media, a media network focusing on global wellness health and food; Stretch Gallery, a virtual and physical art gallery in Miami; and the R.E.L.I.E.F. Foundation, a nonprofit helping those affected by natural disasters.

“I love taking an idea and turning it into a business, and I’m going to show students how to do that,” said Groverman. “Working with the students is a creative landscape that is ripe for innovation. It’s an adventure and I’m incredibly optimistic about the ROI for everyone involved.”

Groverman credits his law degree and Villanova Law faculty for allowing him to pursue and jumpstart his entrepreneurial passion while still a student.

Jumpstart your own passion - check out Peter's book recommendations!

Recommended Reading: Peter's Top 10 List

1. The Art of the Start by Guy Kawasaki
ISBN: 1591840562
Publication Date: 2004-09-09
A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.
2. Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes
ISBN: 1591842131
Publication Date: 2008-04-29
Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.'
3. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
ISBN: 0446576220
Publication Date: 2013
Tony Hsieh, Zappos CEO, shares lessons he learned in business and life which show how improving the happiness of those around you can increase your own and create success in your business.
4. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
ISBN: 0316219282
Publication Date: 2014
5. Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish
ISBN: 0986019526
Publication Date: 2014
6. The Art of War by Sun Tzu
Publication Date: 6th Century
7. Life 3.0: Being Human in the Age of Artificial Intelligence by Max Tegmark
ISBN: 9780141981802
Publication Date: 2018
8. The Singularity Is Near: When Humans Transcend Biology by Ray Kurzweil
ISBN: 0143037889
Publication Date: 2006
For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.
9. Ishmael by Daniel Quinn
ISBN: 0553375407
Publication Date: 1995
...It is the story of a man who embarks on a highly provocative intellectual adventure with a gorilla--a journey of the mind and spirit that changes forever the way he sees the world and humankind's place in it. In Ishmael, which received the Turner Tomorrow Fellowship for the best work of fiction offering positive solutions to global problems, Daniel Quinn parses humanity's origins and its relationship with nature, in search of an answer to this challenging question: How can we save the world from ourselves?"
10. Splitting the Difference: Negotiating as if Your Life Depended on It by Chris Voss with Tahl Raz
ISBN: 9781847941480
Publication Date: 2016
"Never Split the Difference provides a gripping, behind-the-scenes recounting of dramatic scenarios from the gang-infested streets of Haiti to a Brooklyn bank robbery gone horribly wrong, revealing the negotiation strategies that helped Voss and his colleagues succeed where it mattered most: saving lives. As a world-class negotiator, Voss shows you how to use these skills in the workplace and in every other realm of your life.
Life is a series of negotiations: whether buying a car, getting a better raise, buying a home, renegotiating rent, or deliberating with your partner, Never Split the Difference gives you the competitive edge in any discussion."